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In the 1984-1985 season, David Stern, the new NBA president who took office the previous season, first appeared in the draft. In this year’s newcomers, there was the “big dream” Hakim Olajuwon. “Air Flying Pig” Charles Barkley, NBA Historical Stealing King and assists King John Stockton, and “God of Basketball” Michael Jordan.
The young man from North Carolina was selected by the Chicago Bulls, the third overall pick (the Bulls really want to thank the second-best Trail Blazers for their success).
In the summer of this year, Jordan signed a signature shoe with a small sports brand. The company was bleak at the time, but wanted to make a fortune in the rookie who had not started playing.
Jordan originally wanted to sign a contract with the big Adidas at the time, but it was not very pleasant to talk a few times. Adidas is not optimistic about this fledgling young man, not willing to spend a lot of money on him.
Instead, this small brand, very carefully created a dunk video for him, touched Jordan’s family, and also opened a five-year 2.5 million sincerity price, which has the final cooperation.
It’s risky to save money on newcomers, so Nike added four conditions to the contract: winning the rookie of the year, becoming an All-Star, averaging 20 points or more, and selling $4 million in sneakers in three years. . If you can’t do it, the five-year contract will end two years ahead of schedule. As a result, God is God, and in the first season, Jordan completed all four conditions. Became the All-Star starter, averaging 28.2 points, 6.5 rebounds and 5.9 assists per game, winning the Rookie of the Year.
In 85 years, the first cheap Air Jordans was launched. In the era when players wore black and white shoes, the black and red cheap retro Jordans 1 was particularly eye-catching. It seemed that Jordan wearing it was not particularly collectivist, so Nike quickly received a ticket from the league. .
At that time, Nike, like the fans of Wang Ju today, was very propagandized and understood the routine. They let Jordan continue to wear Air Jordan to play, and he paid a ticket for him again and again.
In the first round of the 84-85 season’s playoffs, the 8th Bulls in the East played against the Celtics in the Eastern Conference. Although the final 131:135 was defeated, Jordan scored 63 points and set the NBA playoff history. A single-game scoring record, got the classic evaluation of Bird “is God disguised as Jordan.”
At that time, Jordan wore Air Jordan 1 High Chicago.
In the finals of the year, the Lakers defeated the Celtics 4:2. The video of the last game was sent to China’s CCTV in the past 86 years.
Once the videotape was broadcast, it caused a heated discussion among Chinese basketball fans. This is the first time the NBA event has been broadcast in China (not the highlight of sports news programs).
In 1989, David Stern personally brought the video of the NBA to CCTV, and waited for an hour in the communication room to receive the reception. He said that if CCTV needs it, the NBA can provide the event tape for free. After half an hour, the two parties sign the contract.
From 1990 to 1993, Jordan led the Chicago Bulls and won the NBA championship three times.
The memory of most Chinese fans for the NBA began from this period. Although they can be seen on CCTV, they are all broadcast videotapes, but everyone is still fascinated by such high-level events, and is fascinated by the superb skills of the flying man Jordan.
In 1994, CCTV broadcasted the All-Star Game and the finals of the year. The finals were the Houston Rockets and the New York Knicks. This is the first time that domestic fans have seen live broadcasts of NBAs through CCTV.
Yao Ming, the rookie champion who joined the Houston Rockets in 2002, said that the 1994 Finals was the first NBA game he saw.
In the 94-95 season, Michael Jordan returned to the court on March 18, 1995 after a series of incidents such as his father was killed and transferred to the baseball stadium.
Despite the team’s overall strength, the Bulls ended in the second round of the playoffs, Jordan’s Air Jordan 11 has become a new generation of classics in the minds of countless fans. This is also the cheap Authentic Jordans sold out in the first two-year sale.
After the adjustment of the 95-96 season, the resurgence of the Chicago Bulls all the way to kill God, encounter Buddha to kill Buddha, return to the peak, Jordan, Pippen, Haber, Rodman, Langley, this one name In the eyes of Chinese fans, they all have a high status.
In the 96-97 season, which began in November 1996, CCTV 2 sets began to broadcast NBA events in a live broadcast every week.
At that time, the first batch of 90s had just entered elementary school. Everyone was led by Dad and brother. They saw the flying man who had been tongue-splitting on TV. He knew that he had spit on the food poisoning in the finals but still insisted on it. Playing, and finally scored 38 points to let the team beat the heroic deeds of the Jazz 4:2.
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